Client: BucketTrucks.com
A new home for an established business.
Full Website Design and Development
Launched: January 2008
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BucketTrucks.com is the new online home for Utility Fleet Sales, a Bryan, Texas company that specializes in sales, service, and rental of bucket trucks, digger derricks, pressure diggers as well as all other types of utility construction equipment. Their customers come from all across North America and they wanted a website that could match the quality of their business.
There was a caveat however: Utility Fleet Sales wanted to retain the well-established
look, feel, and functionaltiy of the older UtilityFleetSales.com
while at the same time drastically improving content structure and site usability. They
also needed to integrate their new company logo.
Improving information structure and reducing visual clutter were top priority.
The first step was to reduce the visual clutter of the pages by widening the body, removing unnecessary elements and placing remaining elements on a grid. We also converted the main navigation to attached tabs to clearly show the user what page they are viewing and collapsed the equipment navigation to just the main categories. The result is a page that is easy for the users to traverse with their eyes and find exactly what they are looking for.
In addition to the structural and visual refinements, Net Perspective also added some unique interactive features. The home page features a dynamic inventory count complete with randomly loaded, rolling images from each category. Also on the home page is a map of North America, onto which BucketTrucks.com admins can drag/drop markers to show the locations of their customers.
